Momma Used to Love Shoes

Before you have kids shoe shopping is fun. You can wonder the mall and try on all the shoes or go to the little hip boutique for the fun of it. Then you have a baby girl and your ability to leisurely shop goes away, but everyone tells you how fun it is to dress a girl. Of course they leave out the part that your girl is not a doll and will have her own fashion opinions by age two. But that is a different post. 

So shoe shopping is suppose to be fun. Shopping for your little girl is supposed to be fun. But I find it tough. I used to go to the expensive store that fit my daughter's shoes. It was partly because I believe as she learned to walk she need nice, supportive, well fitted shoes. But it was also because I honestly didn't know how to know how to buy her shoes on my own. What is too big? Too small? How much will she grow?

As she got older, I gained more confidence and hit the smorgasbord which is the Target shoe aisle. I actually did pretty well and found cute, cheap shoes that fit. I thought I had figured out the magical balance between growing room and too big. And, you can't beat Target prices. But then I realized, I was getting cocky. 

It started with the "sparkly shoes". Every 3 year old I know has a pair of Target Sparkly Shoes. My daughter asked for a pair so I bought her some. They were awful. They were stiff and would pop off her heal when she kneeled down to play. I thought they were too big so I bought her a smaller size. Same thing happened. She kept taking them off. Because I am a glutton for punishment, I even tried the bigger size again with Dr. Scholl's pads in the heals. Nothing worked. I don't know how and why these are so popular. 

Then it came time to buy sandals. I have a laundry list of complaints about shopping for sandals. They only come in 2 colors for girls (white and pink) and they both get dirty fast. Also, I had to look beyond Target since they don't make rugged canvas sandals for girls. Don't get me started on that one. So, I went to the one last remaining  shoe place that measures feet and they only have rugged shoes in boy colors for $55. UGH. But I did learn she is an 8. 

So I found shoes online and bought her a size 8. The shoes are perfect but the 8s seemed HUGE. So I bought a 7 and waited another week to get them. They seemed to fit but had less growing room than we would like. So now, we had to choose which ones to keep. I am a smart, professional, college educated person that is stumped by this decision. I realized that had not moved beyond my early shoe angst. I don't know how much room is enough to last the summer and what is too much. In the end, we kept the bigger size. She seemed to do fine in them. We let her wear them outside. 

And then she did a face plant in the kitchen that we know was caused by catching the front of the shoe. Would it have happened with the smaller shoe? Does she need to get used to it? Or did we make the wrong decision. I was already pondering this when she fell again ouside but this time we don't know if it was the shoes. 

So my daughter has a bruised chin and 2 scrapped knees potentially because I can't pick shoes. What is a mom to do. Do I suck up the $30 and put her in the smaller size? Do I hope she gets used to it?

While I am pondering that, here is my wish list...

- That places that fit shoes had better selections and weren't so expensive. 

- That people like me aren't contributing to the problem by buying cheap shoes at Target. 

- That sizes were consistent, so when they said she is an 8 it means something. 

- That shoes shopping was fun again. 

Can I have some water, please?

The blue for cold, red for hot and white for room temp is an established concept for most people. Why mess with a good system? Here is what they just installed at the gym. Can you tell me what dispenses from the white handle? the black one? Does the cooler have cold water? hot? Users need to use trial and error to figure it out. Silly!

When design can't fix it - Trying for baby 2

I am trained as a visual designer, but excel as a user interface designer. I love processes and problem solving. When I get in annoying situations, I think of how it can be made better. I do this not because I am trained to, but because I am wired to. I don't like chaos and uncertainty and I find comfort in knowing how to design a world where everything makes sense. 

I love to blame the idiots who created the annoying situation in the first place and take pride in the fact that I know a better way. In college it was the line at the URoom cafeteria where no one thought through how the people at the salad bar where going to fit in the regular line. Do they get to cut in at the end of the salad bar, if so for the price of some rabbit food you would get to jump past all of us going for the good stuff in the grill line. My latest discovery of stupidity  is the fact that no one thought through the user experience before putting all the BART station elevators OUTSIDE the pay area. It is truly an honor system that anyone who takes the elevator actually pays. Is no one paying attention???

But I have met my match. I have discovered the process I can't redesign in my head and hope someone will get a brain and some money and fix it in the future. I am trying to get pregnant with number 2 and the process is becoming one of those annoying ones I wish I could just redesign. But I can't. This one is bigger than pushing some pixels, making a flow chart and advocating for a budget. I can't even blame the idiot who thought this one up. 

When designing a process, I always think about how to manage user expectations. The process should be obvious, easy to understand and lead the user to success. Keep that in mind when you here about this store. You can only buy a product for 12-24 hours in any given month, but that window can move around. One month is may be on day 14 the next month day 18. You can only buy your product if you purchase it within 48 hours of the window and even so you only have a small chance of being successful. Then you have to wait 2 weeks to find out if purchased the product. During that 2 weeks, the store treats you exactly the same if you made a successful purchase and if you didn't. And if you are not successful they don't tell you why and you have to wait 2 weeks before you can attempt to purchase the product again. While there is a cottage industry around helping you predict the availability of the product, the store provides no transparency into why your purchase was not successful. An oddly, just to annoy the unsuccessful, there are people that somehow managed to accidently purchase the product (leave your credit cards in your wallets people!). Once you are finally lucky enough to make the purchase, it isn't delivered for 9 months. During the first 3 months, the store can also decide not to fulfill the order for whatever reason. And the funny thing is, this is a very popular store. I guess if the product is good enough, no one cares the process sucks.

So, what do you do? I am trying to tap into my inner visual designer. The part of me that believes in creative inspiration and the magic spark that makes great things happen. Wish me luck. 

Hospitals are Awful

I recently experienced having an outpatient procedure done at a hospital (I am fine) and I was a bit horrified by the whole thing. It starts in the lobby where there is no clear place to start. Do you go to admitting? The surgery desk? Or the desk right in front of you that happens to be security of all things. Once you figure it out you are then directed through the maze of hallways to the outpatient surgery area. 

Once they call you you enter the assembly line. Take your clothes off here, put the gown on, sit here, wait your turn again. I had pictured the relative privacy of the maternity ward (my only real experience with hospitals) and realized this was not the same beast. You wait in your silly gown with other people. The nurse lost me before she found me even though I was still sitting in the chair they put me in. Then they ask you a bunch of questions and get you ready. 

Then another nurse takes you to the procedure room while asking you the same questions the first one did.  Once again I had pictured some thing homey and friendly like you might find in the maternity area. Instead I got a stark, white room with awful harsh lights and a very intimidating looking exam table. I realize the philosophy is probably to create a sterile environment. However, there was also a rack in the corner with a mish mash of boxes and stuff on it that looked far from sterile. Given that, I don't see why the walls couldn't be a happy yellow. And I think they should offer you a radio with headphones like my dentist does for procedures. 

Afterwards you are taken to the recovery area, which is really 12 beds lined up with curtains in between, and you meet your third nurse in less than an hour (no wonder mistakes are made). I then got to listen to the man in the "room" next door talking in excruciating detail about what went wrong with his colonoscopy. Ugh. At least Kevin could sit with me at this point. 

In the end, the actual procedure and the recovery was not as stressful and annoying as all the rest of the hospital overhead. Plus, I was at the hospital for 3.5 hours for a 10 min procedure. In that time I was moved 3 times, had 4 nurses, 1 doctor, and 1 assistant. No wonder healthcare costs are skyrocketing. And what probably cost the hospital the most money is that I sat in the procedure room for an extra 30 minutes because the doctor was late. There has got to be a  better way. 

Ode to living in the Netherlands

I voted absentee today. In the process I realized that no one has thought about the information design for the ballot envelope. The envelope is important because you must sign it for your vote to count. However, it would be easy to either not realize you needed to sign the envelope or to sign it in the wrong place. Both issues could be solved by better information design. 

Here are the issues:

1. There is no sense of hierarchy. The message that you have to sign the ballot is half way down the envelope and at the same size and color as other text on the envelope. 

2. There is a lot of visual noise. Efforts have been made to draw your attention, but instead of helping the just add noise. For example, there is a red border around the copy that says you have to sign the envelope. This text groups with other red text and creates noise instead of drawing your attention. 

3. There are THREE places to sign the envelope, but only one that makes the ballot legal. There is a place the person delivering the ballot to the polling station in the event the registered voter is unable. There is also a place for a witness to sign if the voter can only mark an "X". And then there is the place for the voter to sign that makes his ballot legal. One of the signature lines is at the top of the page, one has a box around it and one has a small red arrow next to it. Which one do you sign??

4. The layout is a problem. There is a statement that says "Failure to sign below will invalidate your ballot" And the signature line below is actually for the witness and not for the voter. 

This isn't brain surgery. And I am not the first person to realize this is a problem. But what can I do about it? I have no idea short of moving to the Netherlands where they take the time to design their tax forms and other government documents. This isn't just about wanting pretty forms. It is about insuring people's votes count through good information design. 

The Other Side of Good Branding

Almost a decade ago, while I was at Frog Design, I remember a designer coming in for an interview and showing us the new Gymboree logo and branding as part of her portfolio. I remember having a vague understanding of Gymboree and being surprised and a bit cynical about their move into the clothing market (I mean how could anyone compete with BabyGap?!). However, I also remember being impressed with the new look. 

Back then *Brand* was a buzz word and I was in the middle of a branding cult. We knew branding. We tried to get companies to understand about having a consistent voice and appearance across touch points. The reality was most companies had only a vague notion of their brand and didn't have the resources, money, technology or desire to really do branding right. 

One company that over the last decade has done it right is Gymboree. But now I am on the other side of the brand. My toddler wears their clothes and goes to their classes. I tried not to like them. I told myself the clothes were too expensive and their classes don't live up to the hype. I secretly looked down on the moms that got sucked in. I still think their clothes are too expensive, but my daughter wears them. And I still think their classes don't live up to the hype, but my daughters goes to them. I am now one of those moms. 

Gymboree clothing stores are very sophisticated about how they sell their clothes. There are new outfits every month or so and they always have the last month's clothes on sale to get you in the store. Everything is sold as an outfit (down to the socks and barrettes) and a lot of the outfits also coordinate. They have something for every season which just informs us all that our kids *need* a different sweater for fall and winter (yeah right!). The marketing is genius really. If they make it, we will buy it. 

Before I had kids, the only gym for kids I had ever heard of was Gymboree. I assumed I would take my kids. I loved their baby class. But the next level class fell flat. My daughter was 6 months and not crawling and we were left to attempt to use their fabulous, well branded gym structures. The instructor was MIA. It was awful. We literally sat and did nothing. I refused to ever return. 

I then went to gymnastics studios and other gyms classes for toddlers. I fell in love with My Gym. They have active, engaged instructors on the floor that work with the kids to do physical things. The equipment is mismatched but varied and engaging. They have a time in the class for the parents to retreat to allow the kids to be independent with the teachers. They also have a game at the end where the kids have to go into the center of the room alone and do a task. I thought my daughter would never understand what to do or have the guts to do it. But she did and was so happy afterwards. I felt the classes allowed the kids to do their own thing while also challenging them in effective ways. Their branding does not even come close to Gymboree, but their product is better. I was impressed and wanted to sign up. However, it is a long drive from my house so I decided to pass. 

Instead, I reluctantly returned to Gymboree. Their facilities are one big brand explosion with matching equipment, structures and mats. They have Gymbo the mascot and songs that incorporate the Gymboree name. They have CDs and toys you can purchase. The designer in me is impressed. The mother in me isn't. The instructors are OK, but instead of challenging the kids physically, they mainly lead songs. A lot of responsibility is placed on the child to teach themselves through free play. Thankfully, my daughter can probably learn what she needs to at Gymboree through free play. And she LOVES Gymbo the clown. We have already started singing about him at home (that's some marketing with legs!) I am tempted to buy her a stuffed Gymbo because it would make her happy. But I don't want her to get sucked in. 

What is so wrong with my daughter experiencing the type of branding that I have preached to clients? I have prided myself in helping my clients effectively sell their products. The thing is, I just don't want them selling stuff to her. I'd like to live in a world where the best product wins. But the reality is we live in a world where Gymbo the clown wins.

Parking Progress

The city of Oakland recently switched from parking meters to new computerized parking pay stations. There are approx. 2 stations per block and drivers walk to the station, pay their money and get a receipt to place on their dash. I don't think these stations better the lives of drivers so I would hope they benefit the city in some way. However, I am not convinced. 

When thinking about the benefits (or draw backs) of this new system it is good to look at the over all concept model (centralized pay stations vs. parking meters) and then how effectively the pay stations have been implemented. 

The benefits of the pay stations for the average driver:

1. They accept credit cards ($1.25 min)

2. You can move your car within the alloted time and not have to pay again. 

The drawbacks of the pay stations for the driver are:

1. Walking to the station instead of having a parking meter at the space

2. Having to return to the car before going on their way

3. Dealing with the used receipts in their car (Huge pet peeve, they are making a mess in my car)

4. If a machine is broken, the driver still has to pay

5. If a machine is broken the driver has to walk further to make a payment

6. There is no parking meter to visually announce that payment is required (Multiple times, in neighborhoods I am familiar with I read the landscape and do not realize I need to pay, once it lead to a ticket)

7. THIS IS A BIGGY - The new system makes it impossible to add time to the meter. You have to wait 'til the time runs out and buy a new ticket. Or just buy an overlapping ticket if you don't want to be by your car when the first one runs out. 

The drawbacks for the city are:

1. Meter Readers need to check each individual car dashboard for a receipt instead of the meter. 

2. The meter reader no longer checks for the expired meter (a yes/no input) but has to check the date and current time vs. the date and time on the receipt (a variable input).

The benefits for the city are:

1. Less machines to maintain

2. Ability to accept credit cards

From the driver's point of you the experience with the pay stations is worse than with parking meters. Sadly, the driver's experience only gets worse when looking at the implementation of the pay stations in Oakland. The fundamental flaw in the user experience is that that screen displays the current time and then as you add money the same clock updates to the end time of your purchase. By using the same clock to show current time and end time it makes it very difficult to track how much time you have purchased. An approach similar to the parking meters where you purchase a number of minutes would be more clear. Another option would be showing the start time and the end time. I don't wear a watch and always fail to track how much time I have purchased.  

However, the biggest loser in this new approach is the environment. Every car in every parking space between 9 and 6, 6 days a week has a little piece of paper on the dash. The number of trees we are killing in order to park our cars is down right depressing. 

The experience of most people suffers with this new approach. I hope there is some benefit to the city to make it worth the experience cost. But I doubt it.